Should dealerships charge for pickup and delivery services?
If you look at food or product delivery services, most charge a delivery fee. In fact, in a recent study 51% of clients are willing to pay for the convenience of pickup and delivery options when having their vehicle serviced. So should a dealership charge for pickup and delivery?
While charging for pickup and delivery is each dealership's choice. We feel that offering the service at no charge is the best strategy. The customers are so wowed by this that the real value comes from retention, CSI improvement, and a higher revenue per RO. It's a leap to take, but DealerPickup can show you real ROI vs. your standard non delivery and pickup appointments. It works. Find out more!